Brand Identity

“Traces Gallery” is the studio of the artist Véronique Martinelli but also an art gallery that hosts multidisciplinary artists. The purpose of this exhibition space is to promote local artists by giving them better visibility into the art market.
Concept : For the realization of this project, it was question to take inspiration from the work of Véronique Martinelli who is the owner of the Gallery. One can say that the work of Véronique is exclusively centered on the engraving b / w in a stripped and elegant style. This is why, in the gallery’s image, it was important to feel the artist’s imprint, especially with a sober graphic style containing reminders of engraving.

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