Branding, Naming, Packaging

The story of Yayou begins with well-being. During her personal care routines, she used a variety of creams. One day, she thought: Why not create my own products using natural ingredients? She began testing her formulations locally, and later expanded internationally—while maintaining the essential value: handmade, natural products crafted with care.
Concept: The packaging design aims to evoke trust and intimacy. A familiar product—but never boring. The idea is to create a strong bond with customers while embracing research, curiosity, and experimentation.