Gîtes de Wallonie : more than 1200 gites, bed and breakfast, holiday homes, chalets and unusual quality accommodation in the south of Belgium. The aim of this competition was to modernize the brand image in order to make it more modern and attractive.
The concept for this project was to create a brand image that expresses above all the user-friendliness. That is why it was a question of retaining the symbols “roof” and “chimney”. But also, the use of the drawing of a cock (symbol of Wallonia) which now resembles smoke chimney.
The new acronym is now easily identifiable by network members and future customers.
Unexpecting the project was not selectioned.