Take it away

Starting from the constant waste of food in Belgium, especially in restaurants, it was a question of drawing inspiration from a concept coming from overseas which is the “doggy bag”. The “doggy bag” refers to the packaging in which the customer of a restaurant can take away the remains of his meal.

Concept : As a starting point, the idea was to create a simple brand image, inspired by the world of recycling as the color of recycled paper, but at the same time a contemporary graphic design on a white background to give a more hygienic effect to consumption.